CSA-Commercial Supply Assurance
Entrepreneurs and Inventors
Getting Started
Developing a new product from concept to customer is big undertaking. A daunting task that can seem over-whelming, the most common question we hear from those working with CSA on a new product is, "Where do we start?"
Fortunately for our clients, as a full-service product development and manufacture company, we’re able to work with companies and entrepreneurs no matter the stage of product development they’re currently in, walking them through the entire product development lifecycle and manufacturing process.
Good Idea or Bad Idea
Inventors like you have lots of ideas, is this the right one to pursue right now? When clients come to us with an idea for a new product, we discuss the idea in a confidential and free consult. We I don't want you to waste your time and money on an idea that might set you back instead of propelling you forward.
Validation
You shouldn’t bring a product to market based on a feeling or a hunch. It is important to understand what customers are looking for and how to differentiate yourself from your competitors. It is very important to understand and pinpoint need and demand for your product to estimate your potential market size and uptake. Is this idea worth your time and investment? .
We Want You
Having peaked our interest we do our own research starting with a product category review by exploring the current industry and competitive products, as well as identify emerging trends within the category. This information will give us a snapshot of the current breadth of the market and highlight potential gaps/opportunities to fill. We will also isolate trends that might be leveraged during the creation of the product. These insights will help us make more informed decisions as we begin to determine how best to position a new product concept. Satisfied we can together bring a successful product to market we pitch you for your business, laying out the road map and all costs involved.
Expectations
As you’re getting started creating a new product with us, we make sure you have realistic expectations – know that the process is going to take a long time and may be expensive. We encourage our clients to be involved throughout the entire process.
Furthermore, make sure you have a good business plan to reinforce your new product. Having a great product isn’t going to do it all, especially for smaller companies. You need to believe in your product so that you’re motivated to put in the effort it will take to make it a success. If this seems overwhelming, not to worry – as a full-service agency, we can do much more than just create a new product, we can guide and help you bring it to market through branding, crowdfunding and digital marketing.
Road Map
Learn about our full service process from start to finish. what we call CONCEPT TO CUSTOMER.